How do you build and grow a distinct brand? With inspiring frameworks, clear strategies, and excellent execution. Your brand needs to carve out a clear position in the marketplace, make compelling human connections, and have the right systems in place to continually adapt. We work with client teams, from start-up to established brands, in many ways to accomplish this.

A few examples:

Epstein Chicago


Comprehensive identity standards for a global, multi-disciplinary architecture, engineering, and construction firm.
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Elevating a brand’s purpose to create more compelling communications.
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Our investment in brand has paid off in terms of business opportunity. It has allowed us to “punch above our weight” and compete with companies that are much larger in scale.

Managing Director of a global B2B consulting firm

Our services give your brand the tools it needs to create distinctive, compelling, human connections that evolve — over time and across many media.

Brand Purpose Framework
Get to the deep purpose of your brand and bring it to the forefront to align and motivate your team, then in turn, ignite loyalty among customers, investors and other stakeholders.

Brand Story & Messaging
Establish a unique promise to customers, capture shared values to strengthen brand affinity, integrate the emotional and rational need states of customers, and craft key message pillars that resonate.

Brand Identity & Visual Language
Strategically designed identities with flexible, extensible visual languages that provide room to grow and build a brand with legs.

Marketing & Creative
We concept, plan, create, and execute the range of communications needed to build and grow a unified, effective brand presence across all touchpoints. We also coach and collaborate with in-house teams as they execute campaigns.

Online hubs for your brand, from concept through development, launch, maintenance, SEO, and digital campaigns.

Concept development, art direction, graphic design, and writing for magazines, brochures, books, and ebooks or interactive PDFs.

Coaching & Speaking
We align and coach internal teams in creating high quality, on-brand deliverables. And present to leadership teams to help them cultivate everyone’s role in creating great brand experiences from the inside out.

Storytelling & Information Design
We train teams to evolve their storytelling and information design skills through team-focused workshops, where they can learn and practice specific approaches for creating strong, clear stories in reports, presentations, or proposals.

Signage & Environmental Graphics
Interior and exterior signage that build brand presence and support wayfinding for retail, work spaces, or tradeshows.