“SBS has taken the time to really get our company and its culture, as well as our place in our industry, and has created a brand language that continually evolves to reflect who we are and what we offer that is truly special. Perhaps just as importantly, the process has helped us to crystallize our mission and understand our own company better.”
Sally Haldorson, GM, and Dylan Schleicher, Marketing, 800-CEO-Read
800-CEO-READ wants you to work better. They get great ideas into people’s hands to improve the way business is done — and even improve the lives of the people who conduct it. Their business book experts, reviewers, and customer service team do so by selling business books and also by working with authors, publishers, and organizations in a variety of innovative ways.
We began working with 800-CEO-READ to develop a capabilities brochure. Their expectation was that they’d get a brochure that described their services. Their president at the time commented that they got that, plus internal clarity around who they were as a brand and a business. Since then, we have developed a range of communications across all forms of media. The brand language is flexible and evolving yet always recognizable. It reflects their team’s intelligence, warmth, and commitment to customer service.
For eight years in a row, we have created In the Books, an annual review of the year in business ideas and publishing. For eight years in a row, the piece has been selected for inclusion in the American Graphic Design Awards. Past editions have also been included in The New Big Book of Layouts from HarperCollins.
For The 100 Best Business Books of All Time, written by Jack Covert (founder) and Todd Sattersten (former president) and published by Portfolio/Penguin, we developed a design direction that supports the reader’s adventure through 30 years of business thinking.
Additionally, we collaborated with 8CR on a comprehensive brand communications architecture project. We interviewed key customers, mapped out customer journey, evaluated communications and touchpoints along the way, developed a value proposition and messaging, and provided specific recommendations for marketing communications priorities to move the brand toward its business goals.
With a clear picture of customers, well crafted messaging, and a nimble visual language a brand’s marketing communications have the potential to support business growth.