“SBS has created a flexible ID system that allows us to communicate clearly and efficiently across a range of media—from industry events to secure web portals. ”
Sue Reber, Marketing Director, CCHIT
Accelerating the adoption of health information technology is the Certification Commission for Health Information Technology’s (CCHIT) mission. To advance that mission, they test and certify health information technology products and services, ensuring that they meet defined criteria so that physicians and providers can confidently invest in HIT.
Their brand communications need to help healthcare providers understand the benefits of HIT and find certified products, and also support electronic health records (EHR) vendors who are getting their products certified. CCHIT needs to be clearly positioned as the trusted certification body.
The CCHIT design direction is clean, smart, airy and with a high degree of clarity and content hierarchy that addresses the user’s point of view. Printed and digital communications developed include: the corporate identity system, brand guidelines, CCHIT Certified® Seals, public website, private vendor portal, e-books, physician’s guides, white papers, tradeshow booth, HIE (health information exchange) seals, and much more.