Venn diagram - Your brand and the people you serve share the same values

Using a Purpose Framework to help shape your brand.

Shaping a brand doesn’t have to be a months-long onerous process.

We just wrapped up a Brand Story Platform project with a new client and used a Purpose Framework to get to the deep purpose of their brand and bring it to the forefront so that they can

• inspire and align internal teams
• connect with audiences/customers

Here’s a quick look at the Brand Purpose Framework we use and its elements:

Ultimately, of course, your brand’s purpose aligns with your customers’ needs. It’s like holding up a mirror – allowing people to see that you share common dreams and values.

Once in place, it’s about activating that framework — developing a clear brand story, audience-driven key messages, and a distinct visual language that bring your purpose to life across all of your communications.

With your team aligned around purpose and clear visual and verbal systems in place, you can make sure every word, every visual, and every customer interaction tracks back to the brand characteristics that you live every day.

Our Brand Purpose Framework helps business owners get to the next level of growth by clearly articulating their vision and passion so they can align and motivate the team which paves the way to ignite loyalty among customers and other stakeholders.

Want to learn more? Let us know.