Why commit the time and resources to creating a book? A client Q&A.
As they neared their 100th Anniversary, Epstein partnered with Stauber Brand Studio to create a commemorative book that celebrates its incredible history and iconic design, engineering, and construction projects. To develop a book like this requires months of collaborative planning, concepting, image research, and creative effort. Why do it? Why did Epstein see the value in committing time and resources to create this book?
Presenting this type of book to prospective clients gives us instant credibility. It’s one thing to say your firm is 100 years old, but when you present prospects with a book that so dramatically tells our firm’s story, it really hits home how significant an achievement 100 years in business is in our industry.— Noel Abbott, Director of Business Development and Marketing, Epstein
Here’s more from a Q&A with Joy Panos Stauber and our client, Noel Abbott at Epstein:
Joy: Why did you believe it was important to create this book?
Noel: This book was important to Epstein because reaching 100 years in business is a milestone that very few firms ever attain. This landmark is so significant – we thought what’s the best way to acknowledge/celebrate this achievement? For us, the ideal way was by creating a printed testament to our history and one that gives some permanence to what we’ve achieved.
Joy: How do you plan to use the book?
Noel: We’re using the book in a variety of ways. First we wanted to thank our past and current employees — the individuals who made us who we are — with a copy to reinforce that our people are the core essence of who we are as a firm. We also wanted to thank our clients (past and present) with a copy for the patronage over the years and to show how their projects became a significant part of our firm’s history and growth. We’re also using the book in our business development efforts. Presenting this type of book to prospective clients gives us instant credibility. It’s one thing to say your firm is 100 years old, but when you present them with a book that so dramatically tells our story it really hits home to how significant an achievement 100 years in business is in our industry.
Joy: Why do you think the book is beneficial from a business perspective?
Noel: The business benefit we see is that our staff and clients see that we value our people, our clients and our projects. In this highly competitive hiring and business marketplace, being able to separate yourself from the competition, based on your appreciation for your core values, really makes a major difference. And this book helps accomplish this separation incredibly well.
Learn more about our work for Epstein and on the development of other books.
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