Epstein: Comprehensive Identity Standards for a Global AEC firm

As a multi-discipline, multi-office organization that provides professional services for clients across divergent market sectors, having flexible graphic standards allows us to stay consistently on brand and also provides industry appropriate options. It has been incredibly beneficial in streamlining our proposal response process. Not only has the quality of our submissions increased dramatically but we are now able to efficiently and effectively respond to an increased number of opportunities because we no longer have to “reinvent the wheel” every time.
—Noel Abbott, Epstein, Director of Business Development and Marketing

Business development efforts at a global, multi-disciplinary AEC (architecture, engineering, and construction) firm are time-consuming. They require a lot of customized proposal writing and portfolio preparation. Especially for a firm such as Epstein, with widely diverse practice areas, many audiences, and thousands of project images.

Great brands evolve, much like a person. They are the result of consistent impressions made with people over time, and across every touchpoint. Epstein wanted to make these impressions, always convey brand values, and elevate quality across all materials. To accomplish that, we built a comprehensive, user-friendly kit of parts. Epstein did a “test drive” or two, then we refined templates, and created a brand book to outline how the whole system works.

The brand’s “kit of parts” contains flexible modular templates for magazines, brochures, proposals, advertising, trade show booths, social media, and more. Internally, it makes the process of creating cohesive communications easier. Externally, they build a strong and recognizable expression of the Epstein brand.

Ready to build better systems for your brand?