What does “Business Value” mean?
The Art of Business Value by Mark Schwartz challenges conventional wisdom about what it means to deliver value and the relationship of the IT organization to the rest of the enterprise.
We worked with publisher IT Revolution to create a book that is atypical in the IT category. The design direction for the book’s cover and interior reflects the spirit of Schwartz’s playful and intelligent inquiry into what business value means, why it matters, and how it can affect software development and delivery practices.
Illustrations by Lauren Simkin Berke were integral to creating the perfect visual tone for the book. All seven interior illustrations for The Art of Business Value were accepted as a series into The Society of Illustrators Illustrators 59 annual.