Tom Peters Company

The whole team at Tom Peters, including Tom himself, loves working with Stauber Brand Studio—whose fierce attention to detail matches our own. More importantly, we value the level of thought behind every choice made in the design process.

Shelley Dolley, Tom Peters Company

Excellence with a capital E. That’s what Tom Peters has been passionate about since he co-authored In Search of Excellence, first published in 1982. He continues to write and speak about Excellence today.

Our work with the Tom Peters Company has encompassed a full spectrum of print and digital brand communications—including the design of hardcover books, ebooks, posters, website elements, and course guides.

We worked with the Tom Peters team to help launch his new 6-part course, Excellence: Now More Than Ever. Each module is packed with specific actions (99 steps in all) that people can take to implement what Tom has learned from decades of research about organizational excellence. Guidebooks, in the form of interactive PDFs, for each course were developed to provide a tool to help people move through the course content and record their action items. A companion set of Teacher Guides was also developed for corporate trainers and coaches. Check it out on Udemy.

The design direction for Tom’s book The Little BIG Things: 163 Ways to Pursue Excellence at Work set out to reflect Tom’s energy in a sophisticated and accessible way. We explored many solutions to take a very spirited and atypical manuscript work in a traditional hardcover business book form. In the end, we developed a book design with clear way-finding for chapters, a classic text style, and muscular typographic details that make Tom’s emphatic statements pop. The result is a very thick book (over 500 pages) packed with Tom’s insight, enthusiasm, and doable ways to pursue Excellence in all that you do. The book’s endpapers outline Tom’s “19 Es of Excellence” and a companion poster provides inspiration for an office wall.

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