How to elevate your content with design: a conversation with Mo Bunnell
How to Elevate Your Content with Design: A Conversation with Mo Bunnell
Design isn’t decoration — it’s what makes your message land. That’s the heart of my recent conversation with Mo Bunnell on his podcast, Real Relationships Real Revenue.
Mo calls me his “secret weapon.” I work with publishers and authors as a strategic partner on book design, helping position their books to become bestsellers. That means treating design as a business decision, not just a finishing touch. A book’s design direction has to capture the author’s voice so reading feels like a conversation with them, and it has to be architected around a genuinely great reader experience. In this episode, we dig into how integrating design with content makes anything you create better — no matter the medium.
What we cover:
- How design enhances your brand and elevates your message
- Why design is crucial for effective communication
- The key to helping clients fully absorb your material
- Tips for creating engaging, irresistible content
- Achieving great design when the stakes are high
- Capturing your content’s essence through design
Design isn’t just visual polish; it builds your brand and elevates your message. If you don’t have that expertise in-house, bringing in a professional can make all the difference.
Watch it, don’t just listen. Mo shares his screen throughout the episode, walking through real examples from his book, Give to Grow — so you can see the design principles we’re talking about in action, not just hear about them.
More from Mo Bunnell:
Learn more about Mo at Bunnell Idea Group, order Give to Grow: Invest in Relationships to Build Your Business and Your Career from Bard Press, and grab free resources, including the Give to Grow Team Launch Guide and top lead generation methods worksheet, at GivetoGrow.info.