6 tips for building community around your brand.

Journalist Julie Bawden Davis was looking for insight for her article, Building Community Around Your Brand, and included some of Joy’s comments.

Building community around a brand has always happened and has always been important, but has become more so over the past 10 to 15 years. As Bowden states, “Advertising your company and its offerings isn’t enough nowadays. Building community around your brand is an important part of its success.”

After working with many types of companies — from start-up to established, tiny or big, B2B or B2C — I believe that job #1 is to start building that community with your team. 

You have to build brand community internally first, if you want to be able to grow it externally. Rally your team with a clear vision and a well-crafted brand purpose, and give employees the systems they need to deliver on the brand promise. Then they can create great brand experiences for customers every day.

Read the whole article.

Thanks to Slava Bowman on Unsplash for the photo.